Ernesto Gismondi, President of Artemis, a leading provider of high-end lighting, was a speaker for a meeting with the theme: "The Made in Italy and our competitiveness in times of crisis."
Through the example of Artemis, the President highlighted the strengths and challenges of a company that produces a completely "Made in Italy". The constant striving for innovation, quality and design contraddistiguono an industrial sector of excellence, world-wide appreciation, but this has greatly affected by the crisis.
Gismondi underlines the difficulties of small and medium-sized Italian companies in the face of foreign competition, especially China. Recourse to the courts often proves the only weapon available to protect industrial property and the originality and quality of a product. Companies are forced to invest heavily in this type of litigation and patent applications to see recognized the added value of its brand.